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Thinking on distribution automation, go-to-market engineering, and building in public.

The Loop: Why Distribution Data Is Your Best Product Signal

Most teams treat distribution as a one-way pipe. The best teams close the loop and let it change what they build.

Software has always been built for human operators. That assumption is about to break. Here's what changes.

Building software got 100x faster. Distribution didn't. We're fixing that.

A practical framework for turning product work into compounding reach — without a marketing team.

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